Dell Inc Case Study Example | Topics and Well Written Essays - 1250 words

dell Inc - Case Study ExampleDell has successfully entered the Chinese securities industryplaceplace and holds 7% of the market. Dell is forth in sales in China followed closely by IBM and Hewlett-Packard. Dell lags behind Legend, Founder, and Tongfang. Dells greatest challenge has been competition from local venders who can market a ingathering at a fairly low price.Corporate governance consists of a board of directors. The board has several committees with a disparate board member chairing each. The mesa of Directors is responsible for oversight of and supervision of the overall affairs of the company (Dell, 2007). Dells Asia Pacific Region President is Bill Amelio and Kevin Rollins is the CEO.The Dell Executive Leadership Team is chaired by Michael Dell. Mr. Dell founded the company in 1984 with $1000 and big ideas. He leads a team of 13 other highly qualified executives that share the same goals and objectives for Dell. Mr. Dell and his team have been exceedingly successful building the company and expanding its business to the global marketplace. Dells leadership has do it a competitor in the Chinese market.The market for computer products and services in China is very competitive. With the large increase in ownership of computers has come an increased usage of the internet. As China moves to seize tariffs on computer products the demand for these products will rise. Chinese businesses and individual consumers will continue to seek out and buy these products.B./C. Industry Environment/Summary of external ForcesThe computer industry is full of potential competitors. With Chinas withdrawal of tariffs and barriers to trade the market in China for personal computers and components will be more and more competitive. The market remains competitive in China because, in addition to brand name computers, the market includes clones (generic non branded computers) that can be purchased at lower prices. before long Dells sales in China make up only 10% of its overall sales. U.S. sales are at about 69% of overall sales. Dells study competitors in China are Legend (27% of market share), Founder (10% of market share) Tongfang (8% market share), IBM (5% market share) and HP (3% market share). Dells current market share in China is 7%. With the raising of tariffs, Dell, and other foreign competitors, will be able to compete on a more level playing field of view for customers. III. Internal Environment (Strengths and Weaknesses)E. Corporate Structure and Corporate CultureThe company is lead by a board of directors. Each director provides oversight of different segment of Dell. Dells Asian Pacific Region is led by Bill Amelio. Dells Chinese market for personal computers uses the direct selling method that cuts out the middleman. The scrutinize system used by Dell is called the just in time model that keeps inventory levels at a 6-day supply rather than stocking up and having a larger inventory in the warehouses. Inventory is replenished as n eeded. Inventory costs are kept to a minimum thus Dell can belong on the savings to its customer. Chinese customers can expect Dells products to be lower priced than its competitors.F. Organizational Activities AnalysisDell uses a direct business model. The company has made it a