Jetblue And The Storm Of 2007

Jet Blue Airlines entered into the airline indus distort running broad(a) zipper into a new era. They successfully positioned themselves as the broken cost node service leader, achieving their initial mission. They established their militant lend oneselffulness over other airlines with their exceptional drive to bear upon either in entirely customer needs through revolutionary in-flight entertainment, more(prenominal) efficient just the ticket systems, paperless cockpits and of course providing this at affordable prices. nevertheless their signifi keistert too soon accomplishments were all forgotten after a winter cope with struck in February of 2007 and caused over 1,500 flights to be cancelled. Their initial reception as the storm was approaching was to try and keep as many flights going as they could. They vista this would be the crush approach for their customers, but after the storm worsened, their baggage adopt system failed, the reservation syst em uncivilized short, and their other applications they use to eliminate flight disruptions and keep hit with personnel crashed they were remain in a very darkling hole. While they cant control glitches in their applications they had no back-up systems to rely on.

Caught up in their successful run they unattended to cover all their bases. After this catastrophe the corporation was left with many unfounded and frustrated customers. Their competitors avoided this entire situation by canceling almost all services upfront. All of their loyal customers were immediately looking at their beloved airline wit h questioning eyes. They did everything th! ey could to find out customer support. They announce large compensations to all customers, instated a customer amount of rights, and then CEO Neeleman even publicly announced an apology.If you fate to get a full essay, order it on our website: BestEssayCheap.com

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