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Advertising and manipulation ENCG Agadir Introduction Advertisements be located over: in the street, television, magazines contempt any these take a hops of advertisements the goal is always the resembling: Sell. No companionship can stir benefits and money without exchange its products which gives advertising a huge importance to solar day. The epic competition and the obsession to make big amounts of money stimulate advertisers try to get the aid of consumers and influence them to buy a product or a service by all possible ways: safe or not, true or misleading, its doesnt rattling matter. With almost the same theatrical role of products and their close prices, the competition among companies has created another way to make the deviance: Emotional intelligence. It aims at psychology of consumers to make them take decisions strongly motivated by emotional rather than rational needs. because the work presented in this dissertation aims to answer the qu estion: Does advertising manipulate us as consumers? Literature review Consumers are exposed to hundreds of commercial messages per day in one form or another -- from the boring, copy-laden radio set commercial to the slow skimmed, forgettable newspaper ad, and from the billboard on the side of the coach-and-four to the logo on the side of the building.

The fair American for physical exertion is exposed to about 3000 advertising messages a day, and globally corporations glide by over $620 billion each course to sell their products by means of advertising. (Union of Concerned Scientists Website: http://w ww.ucsusa.org/publications/guide.ch1.html) ! Almost none of these advertisements use rational arguments anymore; the emotional language dominated the broadcast messages. In his confine The Society of the Spectacle Guy Debord denounced since 1967 to a world related to good fetishism, engaged in a process of ceaseless production of pseudo-needs. The spectacle is not a collection of images; rather, it is a social...If you extremity to get a wide-cut essay, order it on our website: BestEssayCheap.com

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